Museum Midtjylland

Bringing together a region's culture and history

Museum Midtjylland is an organisation that represents a collection of historic museums from the region of Mid and West Jutland in Denmark. The organisation covers a wide range of historical topics, which is reflected in its the diversity of museums. In short the Museum Midtjylland contains everything from a contemporary museum on the region’s fashion and textile industy to a combined nature center and agricultural museum.


HEAVY was invited to help reimagine the organisation’s brand. Our goal was to make Museum Midtjylland stand out in a rather homogenous space, by drawing attention to their unique constellation of both traditional and contemporary historial museums.

The new symbol and system was designed by HEAVY to represent the meeting of past, present and future. The new design system was built on a strong foundation that enabled us to activate the brand across everything from traditionally hand crafted merchandise to digital media.










  • Visual Identity
  • Brand Guidelines
  • Brand Hierachy
  • Brand Strategy
  • Merchandising
  • Digital Design