Norlex Brand Identity

Bringing simplicity to a complex industry

Norlex is a manufacturer of highly specialised products for water treatment. The company was formed in 2016 through a merger between two of Denmark’s industry leaders. The core of their business revolves around tailored water treatment solutions for private households and industry needs.

HEAVY helped the companies define their position, naming and designed the Visual Identity for Norlex.













    Project Team

  • Robert Daniel Nagy Partner & Designer
  • Anne Louise Ising Designer
  • Tina Vestergaard Pedersen Creative Planner


  • Visual Identity
  • Naming Process
  • Brand Development
  • Brand Consultancy
  • Brand Strategy