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Simplifying DFDS

Creating a cohesive Brand Experience by design and simplification

 

DFDS is northern Europe’s largest integrated shipping and logistics company. In 2015 DFDS redefined their corporate branding strategy, and unified all of its subbrands under one name: DFDS.

Through close collaboration with DFDS’ inhouse marketing department, HEAVY has helped DFDS revitalize their Corporate Visual Identity to accommodate the new corporate Brand Strategy. As a result HEAVY created a new Logo, Color Systems, Graphic Systems and introduced a new Visual Brand Hierachy based on the concept of simplification.

HEAVY continues to work with DFDS, as a trusted Brand Advisor, and assists with many different aspects of the Brand Experience: From Motion Graphics and Interior Decorations to External Communication and On-Board Experiences.

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    What we did

  • Corporate Visual Identity
  • Brand Hierarchy
  • Brand Application
  • Merchandising
  • Brand Assets
  • Brand Identity Guidelines
  • Visual Identity Redesign

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