Museum Midtjylland

Bringing together a region's culture and history

HEAVY redesigned the brand for Museum Midtjylland, an organization that offers a diverse array of historical museums in Mid and West Jutland, Denmark.

Museum Midtjylland has undergone organizational changes and developed a new strategy. The challenge was to ensure that their transformation was visible and that the museum appeared modern and relevant.

To make Museum Midtjylland stand out, HEAVY designed a new symbol and visual identity system to signify the merging of past, present, and future. This robust design system activated the brand across various touchpoints, from hand-crafted merchandise to digital media.

Our rebranding played a part in revitalizing and professionalizing the museum. Special focus on the development and implementation of broad outreach initiatives, exhibitions, and public offerings have resulted in a 60% increase in visitor numbers.


  • Visual Identity
  • Brand Guidelines
  • Brand Hierachy
  • Brand Strategy
  • Merchandising
  • Digital Design