Details
Alumichem is a Danish Cleantech company specializing in the production of aluminates and eco-friendly water treatment solutions.
Strategy
Alumichem needed a rebrand to reflect its international expansion. The name change from Nordisk Aluminat to Alumichem was central to this strategy, making the brand more accessible to international markets.
Design
We designed a visual identity that encapsulated Alumichem’s focus on water treatment. The new logo was designed to be simple, modern and globally recognizable.
Result
The rebrand has helped Alumichem strengthen its position as a Cleantech sector leader, driving their international expansion and financial performance. Since the rebrand, Alumichem has experienced consistent annual growth.
Credits
- Phong Phan
- Robert Daniel Nagy