The Royal Danish Collection

Maritime elegance and history

HEAVY has set sail with The Royal Danish Collection to design the visual identity for the latest exhibition on the Royal Yacht Dannebro

The brief was to capture the visual expression and rich history of the Royal Yacht Dannebrog in a design language that would resonate with both historical enthusiasts and a broader audience.

We designed a kit of tools based references from the iconic yacht and the surrounding nature. This provided a dynamic expression on all touchpoints – from exhibition graphics to print and merch.

The design not only enhanced the exhibition’s appeal but also reinforced the timelessness of the the Royal Yacht Dannebrog, inviting visitors to set sail on a historical voyage.

The exhibition gives an impression of life on board for both the Royal Family and the ship’s crew and is set in the four-storey 800-m2 Ruin Hall at Koldinghus.

HEAVY designed a toolkit that enabled a dynamic and adaptable expression to seamlessly infuse every facet of the exhibition.


  • Maria Tuxen Photographer


  • Exhibition Graphics
  • Visual Identity
  • Graphic Design
  • Signage
  • Graphic Production
  • Poster Design
  • Key Visual
  • Color Design