Schulstad Økorn

Designing a new organic bread series

Schulstad is a Danish bread company with more than 150 years of experience in bread making. In 2017 they launched a new line of organic bread.


HEAVY was asked to develop a name, concept and visual expression that captured the uniqueness of the innovative series. The design was inspired by organic illustrations from the 1960s which gave the brand a rustic and simple look. This made the brand stand out among its competitors.



  • Naming
  • Concept
  • Packaging Design
  • Illustration
  • Artwork Production