Toy Mission

From storage box to gift box

The Toy Mission was a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate. To create awareness around The Toy Mission campaign, we released a limited edition red version of the Missions icon – Sad Toy.

The limited edition Sad Toy was distributed in a unique and hand crafted packaging, which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.


  • Design Concept
  • Packaging Design
  • Product Print
  • Artwork Production