BLOCKCHAIN
HEAVY partnered with Morph Mentum to design the brand identity for Concordium, a game-changer in the blockchain arena.
Challenge
Concordium isn’t just another blockchain company. They bring something truly unique to the field: Privacy with identity. Yet, their previous branding was indistinct, failing to spotlight what sets them apart in a crowded market.
Solution
We based our creative concept on Concordium’s twin pillars: Privacy and Identity. The visual language can partially hide elements to serve as a metaphor for their unique position.
Impact
The rebranding aimed to bolster Concordium with a powerful, professional brand that strengthens its position as an innovative leader in Web3 and blockchain technology.
“The previous visual identity was leaning more on the business side. But there is a huge crypto-native community out there who is also interested in our project. If you look at the visual identity, the WEB3 agency we hired managed to make a very good bridge between those two.”
– Torben René Larsen, CMO
- Phong Phan Partner
For more information
- Morph Collective
- Sabina Karlson Client Lead
- Ruth Davis Copywriter
- Casper Holbek Digital Designer
Collaborators
- Brand Identity
- Visual Identity
- Design Strategy
- Digital Design
- Web3
- Motion Graphics
- Design Application
- Brand Assets