We designed and shaped the visual brand identity for the Taiwan-based startup, Keep Winning
Keep Winning (KEWI) isn’t merely a brand name; it embodies a promise and a mantra: to persevere and continue pushing forward. This ethos needed to be infused into every aspect of the brand, from its products to its brand communications.
To encapsulate KEWI’s brand promise, we developed a Brand Design Concept centered around the theme of consistency through repetition. This concept became the foundation for the Brand Toolkit, influencing everything from the logo and graphics to copywriting.
The Visual Brand Identity and Toolkit enabled KEWI to rapidly iterate on designs without compromising consistency, providing them with the agility and coherence necessary to carve out a niche in the marketplace.
- Phong Phan Partner
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- Brand Identity
- Visual Identity
- Brand Kit
- Brand Assets
- Motion Graphics
- Art Direction