Bigger, Bolder, Hippo

Hippo enters the influencer management scene with Danish influencer Rasmus Kolbe at the forefront

Strategy

Hippo set out to inject fun and fresh energy into the influencer space by standing out in a market dominated by traditional agencies.

Our strategy was to create a brand that was dynamic and playful, positioning Hippo as an agency that truly spoke to a younger audience.

Design

We crafted a visual identity using a simple and dynamic illustrative design language that allowed anything to be “hippo-fied.” The brand was designed to align with Rasmus Kolbe’s playful and dynamic influencer persona, Lakserytteren.

Result

The brand identity helped Hippo attract attention. Hippo went from a fresh new name in the influencer world to merging with CUBE, the leading influencer agency in Scandinavia, solidifying its place as a major player in the Nordic market.