HEAVY helped kick things off with Danish Influencer Rasmus Kolbe to create a big and bold entry into influencer management
Challenge
Hippo was kicking off in the influencer world with Rasmus Kolbe at the helm, and a lineup of top Danish influencers.
They needed a brand that would bring some fun and fresh energy into a market led by suits.
Solution
We designed a visual identity that reflected Hippo’s fun and fresh vibe. Using a dynamic and simple illustrative design language that could turn anything “hippo”, we made sure Hippo wasn’t just another name but an agency that really clicked with a younger audience.
Impact
Our design wasn’t just about looks. Hippo caught attention and, down the road, got bought and merged with CUBE – the leading influencer agency in Scandinavia.
Starting as a cool new name and growing into a major player in the Nordic influencer scene.
- Phong Phan
Designer in charge
- Mathilde Boe Photography
- Rasmus Kolbe Photography & Illustration
- Kristine Sloth Photography
Photography
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Logo-10-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Logo-Dark-11-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-13-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-12-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Typo-04-1-1.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Live-06-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Influencers-05-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Hat-02-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Portrait-03-.png)
![](https://heavy.tm/wp-content/uploads/2017/08/Hippo-Visual-Wave-09-.png)