Labster is an EdTech startup that provides immersive learning experiences through virtual laboratory simulations for science education.
Strategy
Labster needed their brand to better reflect the engaging and interactive nature of it’s EdTech products.
Repositioning themselves as the premier platform for engaging Science Education on a University level.
Design
We designed a unique visual brand identity anchored by a bespoke logo — an abstract “L” — that doubles as a laptop portal into Labster’s immersive learning world.
Labster’s Brand Identity became all about reflecting the immersive learning experiences that they offered.
Result
Following the rebrand, Labster experienced accelerated growth in international markets and successfully secured its Series A funding. The company has since closed both Series B and C investments.
Labster’s strategic initiatives, coupled with its innovative approach to virtual and engaging learning, have solidified its position as a leading pioneer in the edtech space.
- Phong Phan
- Robert Daniel Nagy