Literal Labs is a UK-based deeptech startup developing edge AI with explainable models that are faster and more energy-efficient than traditional neural networks. Their Tsetlin machine models deliver up to 250x faster inferencing, and with acceleration, performance can reach up to 1,000x faster.
Strategy
Literal Labs’ technology enables machine learning that is both energy-efficient and fast, balancing performance with efficiency.
To make their products and offerings easier to understand, Literal Labs needed to simplify their branding and communication.
Design
The brand identity’s visual concept revolves around a square pattern, representing optimism, the future, and acceleration of Literal Labs’ technology approach.
This concept was transformed into a design system that offers striking visual flexibility and adaptability across the website, motion design, presentation decks, expos, and more.
Result
Following the rebranding, Literal Labs received notable attention from international media, investors and the industry. This led to them securing additional funding and establishing themselves as one of the UK’s most exciting startups to follow within deep tech.
- Robert Daniel Nagy
- Phong Phan
Designed by
- Commplicated
- Hailey Eustace Strategy and Communications
In partnership with
