Bringing together a region's culture and history

    Designed for
  • Museum Midtjylland
    Area of business
  • Museums
    Provided with
  • Brand Identity
  • Brand Strategy
  • Digital Design

HEAVY redesigned the brand for Museum Midtjylland, an organization that offers a diverse array of historical museums in Mid and West Jutland, Denmark.

Museum Midtjylland underwent organizational changes and developed a new strategy. The challenge was to ensure that their transformation was visible and that the museum appeared modern and relevant.

To make Museum Midtjylland stand out, HEAVY designed a new symbol and visual identity system to signify the merging of past, present, and future. This robust design system activated the brand across various touchpoints, from hand-crafted merchandise to digital media.

Our rebranding played a part in revitalizing and professionalizing the museum. Special focus on the development and implementation of broad outreach initiatives, exhibitions, and public offerings have resulted in a 60% increase in visitor numbers.