Clarifying water solutions

    Designed for
  • Norlex
    Area of business
  • Water Purification
    Provided with
  • Naming
  • Brand Identity
  • Brand Strategy

Norlex, a leading Nordic producer in the water treatment industry, offers a comprehensive range of solutions including chemistry, technology, and complete systems for water and wastewater treatment.

Formed from a merger between two industry leaders, Copenhagen Chemicals and Bo Jensen Vandbehandling faced a unique challenge: uniting two distinct identities into a single, cohesive brand that would resonate in both household and industrial markets.

HEAVY developed NORLEX’s brand positioning and name, framing the company as the the go-to expert in specialized water treatment.

The company continued to grow through acquisitions and increasingly focused on sustainable practices.

This journey eventually led to a name change through company merger to Alumichem, for which we also had the privilege of designing the visual identity.