Light bending life science microscopy

Clair Scientific develops Microscopy for Life Science Research, using their patented optical imaging technology (WARP)

Strategy

Clair Scientific’s WARP technology helps researchers get more data out of every microscope image, combining seamless performance with versatility. By working with wave and light technology, Clair simplifies the imaging process, making it easier for researchers while improving the overall efficiency of life science studies.

The rebrand emphasizes Clair’s ability to achieve more with less—highlighting their focus on reducing complexity and helping researchers work smarter, not harder.

Design

We designed the logo to resemble a C shaped by lines – referencing light bending in a spiralling/magnifying pattern.

The logo concept was turned into a flexible design system that offered a simple, futuristic and flexible design language across the website, motion design, the product and other key touchpoints.

Result

The rebrand has resulted in a stronger and simpler visual presence, capable of communicating Clair’s position in microscopy with greater clarity.

Furthermore the rebrand has also set a clearer vision and direction for how Clair should move forward.