Giving voice to all consumers in Denmark

    Designed for
  • Danish Consumer Council
    Area of business
  • Consumer Advocacy
    Provided with
  • Brand Identity
  • Brand Strategy
  • Digital Design
Details

The Danish Consumer Council, Forbrugerrådet Tænk, is an independent organization that has championed sustainable and socially responsible consumption since 1947.

The strategy focused on creating a more modern and approachable identity while preserving the Council’s established reputation for standing up for consumer rights.

The new visual identity was built around a powerful and iconic symbol: “The Sign,” representing consumers taking a stand. This symbol became the foundation of the brand, embodying the Council’s ongoing commitment to advocacy.

The refreshed visual identity not only strengthened The Danish Consumer Council’s appeal to a younger demographic but also reinforced its long-standing commitment to consumer rights. The revitalized brand has helped the Council grow its membership while maintaining its core mission.

Credits