Details
The Danish Consumer Council, Forbrugerrådet Tænk, is an independent organization that has championed sustainable and socially responsible consumption since 1947.
Strategy
The strategy focused on creating a more modern and approachable identity while preserving the Council’s established reputation for standing up for consumer rights.
Design
The new visual identity was built around a powerful and iconic symbol: “The Sign,” representing consumers taking a stand. This symbol became the foundation of the brand, embodying the Council’s ongoing commitment to advocacy.
Result
The refreshed visual identity not only strengthened The Danish Consumer Council’s appeal to a younger demographic but also reinforced its long-standing commitment to consumer rights. The revitalized brand has helped the Council grow its membership while maintaining its core mission.
Credits
- Phong Phan
- Robert Daniel Nagy