Giving voice to all consumers in Denmark

    Designed for
  • Danish Consumer Council
    Provided with
  • Brand Identity
  • Brand Strategy
  • Digital Design

The Danish Consumer Council, Forbrugerrådet Tænk, an independent body championing sustainable and socially responsible consumption since 1947.

To increase membership, The Danish Consumer Council aimed to refresh their image to resonate with a younger generation while maintaining their core values.

Our approach was grounded in an iconic symbol representing consumers taking a stand: The Sign. The symbol became the backbone of their visual identity, emphasizing the ongoing advocacy for consumer rights and ensuring consistency across all touchpoints.

With its renewed visual identity, The Danish Consumer Council not only strengthened its brand appeal but also reinforced its commitment to championing consumer rights for both existing and new members.